Loyalty Program Terms
The loyalty programme was launched on 25 September 2025.
The loyalty programme rules were updated on 21 September 2026.
RULES OF THE „BICEPS CLUB“ LOYALTY PROGRAMME
1. KEY DEFINITIONS
1.1. Online Store – the „MrBiceps“ online store operating on the internet at www.mrbiceps.lt.
1.2. Goods – food supplements, food products, sports equipment, accessories and other goods sold in the Online Store.
1.3. Rules – the terms of use of the Online Store (www.mrbiceps.lt).
1.4. Buyer – as defined in Section 1 „Key definitions“ of the Rules.
1.5. Seller – as defined in Section 1 „Key definitions“ of the Rules.
1.6. Account – the result of the Buyer's registration in the Online Store: a digital space, the Buyer's profile and data account, in which all of the Buyer's personal and other data, purchase history, settings, consents and all other information related to the Buyer are stored.
1.7. Loyalty Programme – the „Biceps Club“ loyalty programme operated by the Seller, under which Loyalty Programme Participants may receive special pricing (the Biceps Club Price), additional discounts and/or other commercial and marketing benefits when shopping in the Online Store.
1.8. Loyalty Programme Rules – these rules, which establish the terms of the „Biceps Club“ Loyalty Programme and the procedure for participating in the Loyalty Programme.
1.9. Loyalty Programme Participant (also – Biceps Club member) – a Buyer who meets the requirements applicable to Loyalty Programme Participants and who has confirmed their consent to participate in the Loyalty Programme.
1.10. MrBiceps euros – the unit of measurement by which one of the benefits provided by the Loyalty Programme – the additional cumulative discount – is calculated and administered.
1.11. Privacy Policy – the privacy policy of MB Biceps, which defines the procedure for processing Buyers' data. The Privacy Policy is published online at www.mrbiceps.lt.
1.12. Order – an order submitted by the Buyer in the Online Store for the purchase of Goods.
1.13. Direct Marketing – marketing information, advertising, offers, invitations and similar content provided to a person by means of direct communication (by e-mail, post, SMS message, telephone call or other means of direct communication).
1.14. Promotion – a commercial marketing offer of the Online Store for Buyers to acquire certain Goods or services on terms more favourable than those applicable to ordinary purchases (for example, various discounts, additional discounts with discount codes, volume discounts such as „two for the price of one“, gifts or special discounts when purchasing certain goods and/or purchasing for a certain amount, faster or free delivery and other benefits).
1.15. Promotional Price – a reduced price of Goods applied for the period specified in the terms of the Promotion. The Promotional Price applies to all Buyers, regardless of whether the Buyer participates in the Loyalty Programme.
1.16. Regular Price – the price of Goods applied to Buyers who do not participate in the Loyalty Programme, where no Promotional Price applies to the Goods.
1.17. Biceps Club Price – a permanent, open-ended price of Goods, lower than the Regular Price, applied in the Online Store only to Loyalty Programme Participants. The Biceps Club Price is not a Promotion and is not a reduction of the price of the Goods – it is a separate, permanently applicable price level granted on account of the Buyer's participation in the Loyalty Programme.
2. GENERAL PROVISIONS
2.1. These Loyalty Programme Rules establish the general conditions for participation in the Loyalty Programme. Relations which are not regulated by these Loyalty Programme Rules, or are regulated only in part, are governed by the Rules, the Privacy Policy and the legislation of the Republic of Lithuania, as well as by the terms of commercial or marketing promotions and campaigns under which offers to obtain additional benefits are made to Loyalty Programme Participants.
2.2. Only Buyers who have created an Account in the Online Store and have provided the relevant consents – Loyalty Programme Participants – may participate in the Loyalty Programme and use its benefits.
2.3. The Loyalty Programme is operated, and its benefits are provided, only in the Online Store, when shopping online. The benefits of the Loyalty Programme do not apply in physical „MrBiceps“ stores.
2.4. Loyalty Programme Participants are provided with the following main benefits:
a) special pricing – the Biceps Club Price (Section 4);
b) an additional cumulative discount – MrBiceps euros (Section 5);
c) additional Promotions, gifts and other benefits (Section 4);
d) personal offers (Section 6).
3. BECOMING A LOYALTY PROGRAMME PARTICIPANT (BICEPS CLUB MEMBER)
3.1. Natural and legal persons who meet the definition of a Buyer set out in the Rules may become Loyalty Programme Participants.
3.2. A person may be a Loyalty Programme Participant if:
3.2.1. the person is a Buyer – the person has created a valid Account in the Online Store;
3.2.2. the person agrees to receive informational Direct Marketing messages by at least one means (by e-mail and/or SMS message) – the person has confirmed a valid consent to Direct Marketing in their Account and has indicated at least one means of sending messages;
3.2.3. the person has familiarised themselves with the Loyalty Programme Rules and agrees to participate in the Loyalty Programme – the person has given a valid consent to participate in the Loyalty Programme in their Account.
3.3. The relevant consents may be confirmed and a person may become a Loyalty Programme Participant in the following ways:
a) during registration in the Online Store (when becoming a Buyer), by confirming the relevant consents;
b) by logging in to their Account and confirming the relevant consents;
c) by calling the Online Store's customer service telephone number (calls are recorded), clearly providing the requested personal data verbally, answering the questions asked and clearly confirming the relevant consents. On this basis, the data provided by the Buyer and the consents confirmed will be recorded in the Online Store's systems, will become valid and will be accessible in the Account created in the Buyer's name.
3.4. The Loyalty Programme Participant must safeguard their Account login details and must not disclose them to unauthorised third parties.
3.5. The personal data of Buyers participating in the Loyalty Programme is processed in accordance with the procedure established in the Privacy Policy.
4. BICEPS CLUB PRICE, ADDITIONAL PROMOTIONS, GIFTS AND OTHER BENEFITS
Additional Promotions (discounts, gifts and other benefits)
4.1. While ordinary Promotions apply to all Buyers in the Online Store, additional Promotions may also apply to Loyalty Programme Participants – additional discounts, gifts and other benefits which are valid only for Loyalty Programme Participants.
4.2. These additional Promotions intended for Loyalty Programme Participants may be applied together with ordinary Promotions or instead of ordinary Promotions. This depends on the terms of each Promotion (the terms of a Promotion may specify whether the discount or other offer of that Promotion may be combined or aggregated with other Promotions or not).
4.3. Information about which Goods or which purchases the additional Promotions intended specifically for Loyalty Programme Participants apply to is provided in the Online Store, on the subpages of the Goods participating in the Promotion, in the lists of goods on Goods category subpages and other related subpages or in Promotion descriptions, on Promotion information subpages, in advertising banners, in Promotion advertising through internal channels (e-mail newsletters, SMS messages, information in the Online Store and in the Account, verbally during consultations and by other means) and external channels (social networks, internet portals, television, radio and other media). Advertising ordinarily presents the essential terms of a Promotion, while all detailed information is provided in the Online Store.
4.4. Additional Promotions intended for Loyalty Programme Participants, and the Goods participating in them, are marked in published advertising or other information with special symbols, the meaning of which is explained in the information published publicly in the Online Store.
Biceps Club Price
4.5. Special pricing applies to Loyalty Programme Participants in the Online Store: for part of the Goods, a separate, lower Biceps Club Price is set in addition to the Regular Price.
4.6. The Biceps Club Price is permanent and open-ended. It is not a Promotion, not a time-limited commercial offer and not a reduction of the price of the Goods. The Biceps Club Price applies on an ongoing basis and solely on account of one circumstance – the Buyer's participation in the Loyalty Programme. Where a reduction of the price of Goods is announced, information about the lowest price of the Goods applied during the 30 (thirty) days preceding the price reduction is provided in respect of the Regular Price.
4.7. The Biceps Club Price is applied automatically once the Loyalty Programme Participant logs in to their Account. The Biceps Club Price is shown on Goods subpages, in lists of Goods and in the shopping cart, and is applied at checkout. Buyers who do not participate in the Loyalty Programme or who are not logged in to their Account are charged the Regular Price.
4.8. Goods for which a Biceps Club Price is set are marked in the Online Store with a special symbol, the meaning of which is explained in the information published publicly in the Online Store.
4.9. A Biceps Club Price is not set for all Goods:
a) for part of the Goods sold in the Online Store, only a Regular Price is set;
b) for Goods participating in Promotions (for example, Goods assigned to the „Offers of the month“ or „Sale“ categories, as well as Goods participating in other Promotions), no Biceps Club Price is set – such Goods are sold at the Promotional Price, which applies to all Buyers.
4.10. A Promotional Price and a Biceps Club Price are not applied to the same Goods at the same time. One price level applies to any given Goods – the Promotional Price, the Biceps Club Price or the Regular Price. These price levels are not aggregated.
4.11. The shopping cart may contain Goods to which different price levels apply. In such a case, the price is applied to each item of Goods separately:
a) for a Loyalty Programme Participant who is logged in to their Account: Goods participating in a Promotion – the Promotional Price; Goods for which a Biceps Club Price is set – the Biceps Club Price; other Goods – the Regular Price;
b) for a Buyer who does not participate in the Loyalty Programme or who is not logged in to their Account: Goods participating in a Promotion – the Promotional Price; all other Goods – the Regular Price.
4.12. Once the Buyer's participation in the Loyalty Programme ends (Section 7), the Biceps Club Price no longer applies to that Buyer – the Goods are sold to them at the Regular Price or the Promotional Price.
5. ADDITIONAL CUMULATIVE DISCOUNT FOR MRBICEPS EUROS
5.1. Only Buyers participating in the Loyalty Programme can receive MrBiceps euros in the Online Store. They can view the MrBiceps euros they have accumulated in their Account and use them – exchange them for an additional discount on a purchase (the shopping cart).
5.2. The value of one MrBiceps euro (1 unit) is EUR 1 (incl. VAT). MrBiceps euros are calculated at this ratio both when they are granted and when they are used – exchanged for an additional discount.
Receiving MrBiceps euros
5.3. MrBiceps euros are granted only to Buyers participating in the Loyalty Programme, as a reward for ordering any Goods in the Online Store. MrBiceps euros may also be granted upon making use of special offers or Promotions, as a gift on certain occasions, or as compensation.
5.4. MrBiceps euros are granted automatically in accordance with the conditions set out in clause 5.6; their quantity / value amounts to 5 (five) per cent of the Goods amount of the Order.
5.5. MrBiceps euros are calculated on the Goods amount of the shopping cart, regardless of whether the Regular Price, the Biceps Club Price or the Promotional Price applied to individual Goods. MrBiceps euros used reduce the Goods amount of the shopping cart (the delivery and packaging fee is not reduced), and therefore new MrBiceps euros are calculated on the Goods amount as so reduced. MrBiceps euros are not calculated on the delivery and packaging fee.
5.6. The MrBiceps euros granted to a Buyer are credited and administered in the Account, in a special MrBiceps euros account. The Account provides information about the receipt of MrBiceps euros, their validity, their use and other related information.
5.7. The MrBiceps euros due for a purchase are credited to the Buyer's MrBiceps euros account 14 (fourteen) calendar days after the moment when the Order is fully completed (its status is „Collected in store“ or „Delivered“). These MrBiceps euros may be used for the Buyer's next purchase.
Using MrBiceps euros
5.8. When shopping in the Online Store, Loyalty Programme Participants may exchange the MrBiceps euros they have accumulated for an additional discount on a purchase, which may amount to up to 20 (twenty) per cent of the purchase amount. The maximum quantity of MrBiceps euros that may be used is calculated automatically and shown to the Buyer before payment for the purchase.
5.9. The limit of 20 per cent referred to in clause 5.8 of this Section is calculated on the Goods amount of the purchase, determined after the prices applicable to the respective price levels of the Goods (the Regular Price, the Biceps Club Price or the Promotional Price) have already been applied.
5.10. The additional discount granted for MrBiceps euros does not apply to the delivery and packaging service, i.e. the Buyer must in any event pay in full the delivery and packaging fee for the Goods purchased.
5.11. It is not possible to use MrBiceps euros (to obtain an additional discount) for a purchase that has already been paid for.
5.12. If a purchase for which MrBiceps euros were used was cancelled for any reason (the purchase was not paid for, the purchase was not collected, the purchase was returned, etc.), the MrBiceps euros used for that purchase are returned to the Buyer.
5.13. The MrBiceps euros used are deducted from the Buyer's MrBiceps euros account and the balance of MrBiceps euros is reduced accordingly.
5.14. When MrBiceps euros are used, the Buyer's earliest received (oldest) valid MrBiceps euros are used first, and the more recent ones later.
5.15. MrBiceps euros are not exchanged for money, Goods or other material assets. MrBiceps euros may be used only to obtain an additional discount.
Validity of MrBiceps euros
5.16. MrBiceps euros granted to a Buyer are valid for 90 (ninety) calendar days; during this period they may be used to obtain an additional discount.
5.17. MrBiceps euros not used within their validity period are cancelled and deducted from the MrBiceps euros account – the balance of MrBiceps euros is reduced.
5.18. If the Buyer withdraws their consent to use the Online Store and closes their Account, all MrBiceps euros they have accumulated and which are valid are cancelled, the MrBiceps euros account is closed, and all information is deleted in accordance with the procedure provided for in the Privacy Policy.
6. PERSONAL OFFERS
6.1. Loyalty Programme Participants who have confirmed their consent to personal offers and profiling in their Account or by other means may receive special offers tailored personally to them, entitling them to personal discounts, gifts, Promotions and other additional benefits.
6.2. Once the Buyer has confirmed their consent to personal offers and profiling, the Online Store, with a view to selecting the most relevant and useful offers, will analyse the available Buyer data, select the most suitable offers and valid Promotions on the basis of the information obtained, form individual offers and Promotions, and inform the Buyer by direct marketing means, using the channels chosen by the Buyer (e-mail, SMS message or similar).
6.3. Personal offers and Promotions intended for a Buyer constitute confidential information addressed personally to that Buyer. The Buyer may make use of them only personally, having logged in to their Account.
6.4. Disclosure of personal offers to other persons or publicly is prohibited and may be treated as unfair, malicious conduct.
7. END OF PARTICIPATION IN THE LOYALTY PROGRAMME
7.1. Participation in the Loyalty Programme ends in any of the following cases:
a) where the Loyalty Programme Participant withdraws (cancels) the consent given by them to participate in the Loyalty Programme – by carrying out the relevant actions in the Account, or by notifying customer service specialists of their decision by telephone, e-mail or other means;
b) where the Loyalty Programme Participant withdraws (cancels) the consent given by them to direct marketing through at least one channel (consent to direct marketing being a condition of participation in the Loyalty Programme) – by carrying out the relevant actions in the Account, or by notifying customer service specialists of their decision by telephone, e-mail or other means provided for;
c) where the Loyalty Programme Participant withdraws their consent to use the Online Store and/or withdraws the authorisation to process personal data, as provided for in the Privacy Policy – by carrying out the relevant actions in the Account, or by notifying customer service specialists of their decision by telephone, e-mail or other means provided for;
d) where the Online Store unilaterally withdraws the possibility to participate in the Loyalty Programme on account of the Buyer's malicious and/or harmful conduct and/or failure to comply with the Loyalty Programme Rules;
e) where the Online Store unilaterally alters the conditions of participation in the Loyalty Programme in essence, or discontinues the operation of the Loyalty Programme.
7.2. Once participation in the Loyalty Programme has ended, the Biceps Club Price and the other benefits intended for Loyalty Programme Participants no longer apply to the Buyer.
7.3. Having terminated their registration in the Loyalty Programme, the Buyer may register again at a later date, except where participation was terminated on account of the Buyer's malicious conduct or failure to comply with the Loyalty Programme Rules.
8. FINAL PROVISIONS
8.1. These Loyalty Programme Rules have been prepared in accordance with the legislation of the Republic of Lithuania. The law of the Republic of Lithuania applies to the relations governed by the Loyalty Programme Rules, unless, pursuant to Article 6(2) of Regulation (EC) No 593/2008 of the European Parliament and of the Council of 17 June 2008 on the law applicable to contractual obligations (Rome I), the law of another state may apply by virtue of the mandatory consumer protection provisions of the law of the country of the Buyer's habitual residence.
8.2. All disagreements arising out of or in connection with the Loyalty Programme between the Buyer and the Seller are resolved through negotiation. If no agreement is reached, disagreements are resolved in accordance with the procedure established by the legislation of the Republic of Lithuania.
8.3. Prior to the entry into force of these Loyalty Programme Rules, the Loyalty Programme was operated under the name „MrBiceps euros“. Only the name of the Loyalty Programme has changed – the Loyalty Programme continues to be operated under the name „Biceps Club“, and the unit of measurement of the cumulative discount remains unchanged and continues to be referred to as MrBiceps euros. MrBiceps euros accumulated by Buyers before the change of name remain valid and are used in accordance with the procedure established in these Loyalty Programme Rules, provided their validity period has not expired.
8.4. The Seller has the right to amend the Loyalty Programme Rules. Amendments to the Loyalty Programme Rules take effect upon their publication in the Online Store and apply only to those Orders which the Buyer places while the Loyalty Programme Rules are in force, according to the current version. The Seller will inform the Buyer of amendments to the Loyalty Programme Rules by e-mail and/or by providing information in the Account. If, after the publication of amendments to the Loyalty Programme Rules, the Buyer uses the Online Store in any manner, the Buyer is deemed to agree to all amendments to the Loyalty Programme Rules. The current version of the Loyalty Programme Rules can be found online at www.mrbiceps.lt and downloaded if required.